There is nothing called the minimum budget or maximum budget when it comes to Google Ads. But, one can surely maximize the use of Google Ads by having some money-saving settings. Let’s find more about the budget-friendly Google Ads settings.
A PPC campaign is the most used form of online advertising offered by Google Ads. Many advertisers discuss among their circles what could be the best budget for this campaign or other Google Ads products, but cannot find any sure shot answer. There is nothing called the minimum budget when you think of launching a PPC campaign. Thankfully, there are ways to maximize the revenues or cut costs more intelligently so that the overall strategy becomes a money-saving one. Let’s find here some of those settings or strategies explained.
- Set exact keyword match for bidding
That may be the highest priced keyword in the basket, but if it is sure to generate a response, it will pay back in several ways. First, you will not have to waste money on negative keywords. Secondly, you will be extra sure of the audience you want to target. The exact keyword match comes from in-depth research. You know your audience like the back of your hand.
Most importantly, you don’t consider what you know as the ultimate learning. You keep reinventing and repurposing your research to find what’s new with your users’ way of accessing the information on the internet.
The most significant advantage of this comes in the form of a high-quality score. Since your landing page has clear intentions, clarity of audience, and the most relevant content, you are most likely to get put at a prominent position even in the sponsored ads space by Google.
Thus, you will find more revenue or more traffic, or more reach per dollar spend. It can make it look like a lot of money saved when you look at the bigger picture!
- Change keyword match type some times
Though not always, but at times, changing the keyword match type can be useful. You must know that there are certain keyword match types available for bidding at Google Ads. These are – broad match, broad modifier match, exact keyword match, exact phrase match. They may cost differently. Usually, the broad match costs the lowest but guarantees the maximum reach. Many audiences and types of users get to see your ad as it gets displayed by several words used for search.
So, as a beginner in the online space, a broad match setting can work better. With the improvement in the audience’s understanding, you can narrow down the keyword length or may have the idea about the exact match that is most likely to get you the most relevant audience. While in the first case, you are literally saving money by not spending much, in the change of match type scenario, you are increasing the earnings or at least the possibilities of it. Thus, in both cases, you maximize the budget use and have a more significant impact at a lower cost.
- Maximize the use of fields provided in the ad template
You can make your ad more yielding at the same budget if you have smartly completed all the fields provided in the ad content template. It helps improve the yield from the air time allotted to the ad.
The concept that quantity does not matter, but quality does actually work differently in Google Ads. Here, quality and quantity both matter. The more balanced yet elaborate you are in explaining the product or service in your ad, the more likely you are of earning an audience for it. Thus, you may have a great outcome from the little money you plan to spend at Google Ads.
An ad can be just one, but its impact can be profound or long-lasting. It does allow you to save the money but utilizing the money more productively.
- Switch to locations settings to make more from less money
Going global is not on everyone’s budget. It does require a hell of a lot of money to serve people far and wide. Mostly, it works on strategic partnerships and on ways to increase the presence of the business. All this requires money, and mind you, a lot of it! So, why not go local in SEO to make the best use of the Ads budget?
Google Ads in the facility to fix location settings offers three options – the location where people showed interest, people regularly in locations you target, and people searching for targeted locations. Of these, the audience most likely to come to you for purchase will be people regularly in a location you target.
The people regularly in targeted locations can be a goldmine for your business. By referring to their demographics, keyword use, buying behavior details, etc., you can plan an affordable ad campaign with a high possibility of big returns. Also, reaching audiences where you know you can serve better is like playing your best game in your comfort zone. It is the safest thing to do when you are on a tight budget or want the money to be utilized most profitably.
- Set to send the people to the product page
Mostly, the ad settings have the option of sending the customer to the home page, and advertisers go for it too, without thinking much. But, think of the inconvenience and disappointment this setting can cause? A person searching for a product using the product name most wants explicitly to only arrive at the product page. The whole purpose of searching is defeated when the customer is expected to search the product independently on the website. So, you are losing the customer and the budget if you choose this ad setting.
Saving money is good and is a must-do when you want to make big bucks and start steady in a new business space. Selecting the correct Google Ads setting can save a lot of money (and sometimes, business reputation). So, knowing all about the money-saving Ads setting can help you have adequate Google support to raise your business’s profit bars.