Collaborating in fashion and design is one of the most powerful opportunities for branding to sell products to those cutting edge designers and dynamics who follow closely – and lead – modern fashion trends.
The collaboration of fashion leads to an improved image and a complete sense of innovation and solidity in the brand. This relationship is different enough to break the cycle, gain consumer interest, attract media, and create consumer buzz. In fact, fashion, like music, worldwide is one of the most popular categories in terms of online consumer interest as it also transcends culture and lowers barriers.
No more fashion shows and limited content on fashion brands – today you see products of all kinds taking away from fashion, ranging from the theme owned by Mercedes-Benz Fashion Week, a Runway dress made with wrappers, Moët & Chandon on the Golden Globes Red Carpet in Intel’s multi-year partnership -HP and the television series with fashion titles Project Runway.
The fashion move has the ability to elevate the product and give the impression of out-of-the-box and wide range for consumers. It is important to remember that there is a need for rhythm or reason for doing this collaboration. By looking at the fundamentals of the purpose of the message and messages, a mutually beneficial campaign will lead to the success of the product and our partners in identifying the agreed upon sending messages.
For savvy brands and advertisers of all kinds, opportunities are available at many levels of revenue (read: less expensive for most) to create great relationships for the media and consumers, while also providing content to further public and media conversations. The brands no longer need to travel to Paris to find success in fashion, and almost any brand can create a successful and influential marketing partnership with one of these four platforms.
• Partnerships with Fashion Events
Opportunities for fashion events exist through major events, such as the “official” partnership with Mercedes-Benz NY Fashion Week to the young shoots of Fashion Week which are often the most influential and influential presses, including airlines and celebrity gift centers. There are fashion churches held in cities around the world, most notably in the U.S. New York Fashion Week and Los Angeles Fashion Week are held twice a year, in February and September. Also included in the category of fashion events are fashion year-round fashion shows or celebrity awards shows where the red carpet often shines through at night.
Fashion events offer a highway and engagement in social media. According to data collected by Curalate company Social Curation and Analytics, it was found that during New York Fashion Week 2013, there were 100,000 Twitter and Instagram related to shared by more than 33,000 different users. On average, NYFW’s top brand images produced 37,448 collaborations per image, most of them driven by the brand. Marketing campaigns work best when they are real-time, live or event-based. Of the 100K+ posts that led to the most collaborations, 90% were taken from the NYFW site.
As an example of community success, Harman-Kardon has created a 3-day NY Fashion Week joint venture to introduce their fashionable white headphones, based on their ‘good sound’ platform. During the event and following, the traffic congestion increased by 970%, and they received more than 19 million communications views and 370 million national media coverage.
• Collaborating with fashion designers
Whether brands want to portray themselves as risky and fragmented, or as evidenced by the long-awaited character, customizations also exist with fashion designers and events whose personality reflects those qualities of the same value. Well-known and emerging fashion designers offer opportunities to build partnerships for approving and revitalizing product campaigns, trade shows or event sales venues.
• Partnership with the Fashion TV Series
Fashion on Television is a consistent theme, with a series dedicated to covering and showcasing fashion trends. Networks like Lifetime (Project Runway),Even everyday talk shows tend to have a fashion category, which products can be a constructive part of it. Additionally, the written series can provide basic fashion stories such as the previous format of Sex In The City. The target audience is usually the number of women, aged 25 to 49.
Pilot Pen has created a 4-month long-term digital relationship with the NBC television series Fashion Star. The custom trivia game is designed for a grand prize trip to NY Fashion Week, which is supported by ad units across the NBC platform and the series and print website. In addition, social media has conducted both discussions from program creators and the fan base for this product.
• Partner with Blogger Blogger
Fashion bloggers provide a solid platform for sharing brand-driven product branding strategies, and can include consumer models and samples of sweepstakes.
Originally, New York Fashion Week was a very special group with special fashion and interior people. Today, especially with the help of fashion bloggers – “everyday” girls have managed to have a big time influence – everything is easily accessible with a wide range of social media. In fact, fashion – above technology, food, sports, tourism – is one of the most popular blog categories, with three million Google searches per day, second to none